Faversham Pool Trust

Investment appraisal and funding strategy

FMG were engaged by the private leisure trust who operate a swimming pool and a lido, to undertake an investment appraisal and funding strategy for the development of the facility to include a modern health and fitness facility.


FMG prepared a market appraisal of the catchment to establish the opportunities including a latent demand analysis for fitness, undertook site visits of competitors and developed a pricing strategy. The data was modelled to establish the affordability in terms of cashflow and likely returns from the investment. 

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